本书共12个单元，每一Unit由以下几部分组成：课文——选材得当、贴近行业；单词——给出课文中出现的新词，读者由此可以积累专业词汇；词组——给出课文中的常用词组；缩略语一给出课文中出现的、业内人士必须掌握的缩略语；难句讲解——讲解课文中出现的疑难句子，培养读者的阅读、解析疑难语句的能力；习题—一针对课文，检验学习效果阅读材料——进一步扩大读者的视野；参考译文——供读者对照课文，加深理解。
张强华 江苏省“青蓝工程”省级优秀青年 骨干教师。出版计算机类著作多部。其中，两部获得“全国第11批畅销书（科技类）”称号，一部获“华东地区大学出版社教材专著二等奖” ，一部获得江苏省优秀教材，一部由台湾儒林图书出版公司以繁体字在台湾发行。
Unit 1 1
Text A Types of Electronic Business 1
New Words 4
Phrases 5
Abbreviations 6
Notes 6
Exercises 7
Text B Commerce 8
New Words 11
Phrases 12
Abbreviations 13
Exercises 13
Reading Material 13
Reference Translation 电子商务 16
Unit 2 19
Text A A B2B Guide 19
New Words 22
Phrases 24
Abbreviations 24
Notes 24
Exercises 26
Text B B2B 27
New Words 29
Phrases 30
Abbreviations 30
Exercises 30
Reading Material 31
Reference Translation B2B 指南 34
Unit 3 37
Text A B2C 37
New Words 39
Phrases 41
Abbreviations 41
Notes 42
Exercises 42
Text B E-Commerce： 8 Benefits to
Merchants 44
New Words 46
Phrases 47
Abbreviations 47
Exercises 47
Reading Material 48
Reference Translation 企业对用户的电子商务 50
Unit 4 52
Text A Online Shopping (I) 52
New Words 56
Phrases 58
Abbreviations 60
Notes 60
Exercises 61
Text B Online Shopping (II) 62
New Words 66
Phrases 67
Exercises 68
Reading Material 68
Reference Translation 网上购物 71
Unit 5 75
Text A Build Your Virtual Store 75
New Words 77
Phrases 78
Abbreviations 78
Notes 78
Exercises 79
Text B 10 Things You Need to Start Selling Online 81
New Words 84
Phrases 85
Abbreviations 86
Exercises 86
Reading Material 86
Reference Translation 建立虚拟商店 89
Unit 6 91
Text A Digital Marketing 91
New Words 94
Phrases 95
Abbreviations 96
Notes 96
Exercises 97
Text B PPS and PPC 98
New Words 102
Phrases 103
Abbreviations 103
Exercises 104
Reading Material 104
Reference Translation 数字营销 109
Unit 7 112
Text A SEM and SEO 112
New Words 115
Phrases 116
Abbreviations 117
Notes 118
Exercises 118
Text B CPA， CPI and CPM 120
New Words 124
Phrases 125
Abbreviations 126
Exercises 126
Reading Material 126
Reference Translation SEM和SEO 131
Unit 8 134
Text A How Electronic Payment Works 134
New Words 136
Phrases 137
Abbreviations 138
Notes 138
Exercises 138
Text B Online Banking 140
New Words 143
Phrases 145
Abbreviations 146
Exercises 146
Reading Material 147
Reference Translation 电子支付是如何运作的 149
Unit 9 152
Text A Online Shopping Safety 152
New Words 156
Phrases 158
Abbreviations 159
Notes 159
Exercises 160
Text B Nine Ways to Combat Credit Card Frauds 161
New Words 164
Phrases 165
Abbreviations 165
Exercises 165
Reading Material 166
Reference Translation 网上购物安全 168
Unit 10 172
Text A Secure Electronic Transaction 172
New Words 175
Phrases 176
Abbreviations 176
Notes 176
Exercises 177
Text B PKI 178
New Words 181
Phrases 182
Abbreviations 182
Exercises 182
Reading Material 183
Reference Translation 安全电子交易 184
Unit 11 188
Text A Computer Network 188
New Words 192
Phrases 193
Abbreviations 194
Notes 194
Exercises 195
Text B Wireless Networking 197
New Words 200
Phrases 201
Abbreviations 201
Reading Material 202
Reference Translation 计算机网络 207
Unit 12 211
Text A Logistics 211
New Words 213
Phrases 214
Notes 215
Exercises 216
Text B Third Party Logistics 217
New Words 221
Phrases 222
Abbreviations 222
Exercises 223
Reading Material 223
Reference Translation 物流 228
精品教材 更多
