本书以跨境电子商务运营流程为设计主线，通过引入案例，使读者学习跨境电子商务运营的相关知识并掌握相关的实践技能。本书有10 个单元，每个单元含Warming-up、Listening、Reading、Speaking、Writing、Workshop六个模块。本书旨在提升学生的跨境电子商务英语的听、说、读、写、译等各项技能，培养学生运用英语进行跨境电子商务运营的综合能力。本书可作为职业院校跨境电子商务、电子商务、商务英语、国际贸易等相关专业的专业课教材，也可供对跨境电子商务感兴趣的读者参考。

华灵燕，2003年就读于天津财经大学，2007年以年级第一的成绩保送本校研究生，2010年毕业后就职于台州科技职业学院，多年从事商务英语、跨境电商、关务等课程教学，2020年负责商务英语专业建设，2022年接手新设电子商务专业建设。

目录
Unit 1 Business Planning ·······································································.001
Warming-up ·······················································································.001
Listening ··························································································.002
Reading ····························································································.003
Speaking ··························································································.008
Writing ····························································································.009
Workshop ·························································································.010
Unit 2 Product Selection ········································································.012
Warming-up ·······················································································.012
Listening ··························································································.013
Reading ····························································································.014
Speaking ··························································································.019
Writing ····························································································.020
Workshop ·························································································.020
Unit 3 Store Management ······································································.022
Warming-up ·······················································································.022
Listening ··························································································.023
Reading ····························································································.024
Speaking ··························································································.029
Writing ····························································································.030
Workshop ·························································································.031
Unit 4 Legal Issues ···············································································.032
Warming-up ·······················································································.032
Listening ··························································································.033
Reading ····························································································.034
Speaking ··························································································.039
Writing ····························································································.039
Workshop ·························································································.041
Unit 5 Marketing ···················································································.042
Warming-up ·······················································································.042
Listening ··························································································.043
Reading ····························································································.044
Speaking ··························································································.049
Writing ····························································································.049
Workshop ·························································································.051
Unit 6 Order Management ······································································.052
Warming-up ·······················································································.052
Listening ··························································································.053
Reading ····························································································.054
Speaking ··························································································.061
Writing ····························································································.062
Workshop ·························································································.064
Unit 7 Payment ····················································································.065
Warming-up ·······················································································.065
Listening ··························································································.066
Reading ····························································································.067
Speaking ··························································································.072
Writing ····························································································.074
Workshop ·························································································.076
Unit 8 Delivery ·····················································································.077
Warming-up ·······················································································.077
Listening ··························································································.078
Reading ····························································································.079
Speaking ··························································································.085
Writing ····························································································.086
Workshop ·························································································.089
Unit 9 Data Analytics ·············································································.090
Warming-up ·······················································································.090
Listening ··························································································.091
Reading ····························································································.092
Speaking ··························································································.096
Writing ····························································································.096
Workshop ·························································································.098
Unit 10 Customer Service ······································································.099
Warming-up ·······················································································.099
Listening ··························································································.100
Reading ····························································································.101
Speaking ··························································································.106
Writing ····························································································.106
Workshop ·························································································.107
参考文献 ·······························································································.108