《会展英语》从情景对话人手，注重培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容，《会展英语》涵盖了会展业服务和管理的主要内容，将职业技能的训练贯穿于英语学习中，使学习者感知明确的职业指向性。《会展英语》专业性和实用性强。在每个单元的案例对话学习中，设置具体的会话情景，并在内容上融入对相关工作经验的交流和总结，使教学与会展工作实践对接。同时设置了相应的课堂讨论及角色扮演，以培养学生解决具体问题的实际能力。《会展英语》真实性突出。全书选材于国内外最新的相关著作和文献，内容新颖、语言地道、切合实际，具有很强的时效性。

Chapter 1 Extending an Invitation to an Exhibition 会展邀请
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Exhibition Invitation
Section Ⅲ Situational Dialogues
Dialogue A Inviting a Regular Customer by Phone
Dialogue B Inviting a VIP Exhibitor in Person
Section Ⅳ Practical Writing
Invitation Letter
Section Ⅴ Extended Reading
Exhibition and Its Classification
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips


Chapter 2 Making Travel Arrangements 参展计划
Section ⅠBrainstorming
Section Ⅱ Focus Reading
Get the Most Out of Trade Shows
Section Ⅲ Situational Dialogues
Dialogue A Shipping Exhibits
Dialogue B Talking About the Schedule
Section Ⅳ Practical Writing
Reservation Form
Section Ⅴ Extended Reading
Shipping and Move-in
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips


Chapter 3 Making Exhibition Stands Attractive 布置展位
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Making Your Trade Show Display Stand Out
Section Ⅲ Situational Dialogues
Dialogue A Setting up a Booth
Dialogue B Designing an Exhibition Stand
Section Ⅳ Practical Writing
Meeting Address
Section Ⅴ Extended Reading
Aesthetic Planning for Your Booth
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips


Chapter 4 Attending the Exhibition 参加展会
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Exhibition Rules
Section Ⅲ Situational Dialogues
Dialogue A At the Reception Desk（接待处） of an Exhibition Hall
Dialogue B At the Hall for Textiles（纺织品） and Garments（服装）
Section Ⅳ Practical Writing
Company Brochures
Section Ⅴ Extended Reading
Introduction to Canton Fair
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips


Chapter 5 Receiving Visitors 接待客户
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Visitor Registration Form
Section Ⅲ Situational Dialogues
Dialogue A Meeting a Regular Customer at a Stand
Dialogue B Introducing a New Type Machine
Section Ⅳ Practical Writing
Business Cards
Section Ⅴ Extended Reading
Keys to Effective Communication at a Stand
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips


Chapter 6 Introducing Exhibits 介绍展品
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Enhance Results with a Trade Show Promotional Item
Section Ⅲ Situational Dialogues
Dialogue A Recommending New Products
Dialogue B Introducing Handicrafts（手工艺品）
Section Ⅳ Practical Writing
Product Instruction
Section Ⅴ Extended Reading
Trade Show Exhibit Display 3 Seconds to Make an Impact
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips


Chapter 7 Holding Business Negotiations 商务洽谈
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Get What You Want in a Business Negotiation
Section Ⅲ Situational Dialogues
Dialogue A New Clients Expecting to Place a Trial Order（试订货）
Dialogue B Accepting an Order at a Lower Price in Order to Develop New Markets
Section Ⅳ Practical Writing
Letters for Establishing Business Relationship
Section Ⅴ Extended Reading
Group Dynamics in Negotiations
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips
……


Chapter 8 Leaving an Exhibition and Follow-up of Negotiations 撤离展会及业务跟进
Chapter 9 Analyzing the Productivity of the Exhibition 分析成效
附录一：主要国际会议、展览行业组织
附录二：外贸常用英语缩略词
附录三：会展英语词汇大全
Keys