商务学科英语_田力男、王敏、张文娟、张卓娟、高静、杜洁敏、李丹、徐新燕、李昕_9787302532897

本教材共十个单元，每个单元包括搜索背景信息、视听说、课文A和课文B、练习、影视和技能培养六个部分，旨在培养学生用英语进行商学专业学习和从事商务活动的能力，从而实现学生专业学习能力与英语应用能力双赢的培养目标。本教材以商学相关热点话题为依托，涵盖经济、管理、生产、营销、金融等多个领域；以原文输入真实语料为媒介，选取*手的阅读和视听材料，并配有词汇手册供学生学习使用。本教材相关的视听材料，读者可通过扫描正文对应的二维码进行学习，也可通过点击http://www.tup.com.cn/ index.html下载使用。本教材可供具有一定大学英语基础的商学及相关专业的本科生和研究生使用。

本教材秉承国家培养大批具有国际视野、通晓国际规则、能够用英语直接参与国际事务和国际竞争的国际化人才的指导思想，旨在培养学生用英语进行商学专业学习和从事商务活动的能力，从而实现学生专业学习能力与英语应用能力双赢的培养目标。本教材编写的主要特色如下：
不同于其他商务实务英语教材，本教材着重提高学生用英语进行商学专业学习的能力，具体包括：1）学生听专业讲座记笔记的能力；2）搜索和阅读综述性专业文献，抓住主要事实和有关细节的能力；3）就商学领域重要议题准确表达个人观点、进行专业探讨、汇报科研成果的演示陈述能力；4）按照学术规范撰写专业论文的英文摘要和英语学术小论文的能力；5）翻译专业英语文献资料的
本教材按照项目研究方法设计教学任务。每个教学单元要求学生围绕单元主题撰写总结性小论文，以小组为单位组织辩论和开展相关课题研究，并将研究结果在课堂上以英语口头报告的形式呈现出来。本教材希望通过以上活动培养学生的英语应用能力、自主学习能力、团队合作能力、批判思维能力、分析解决问题等综合能力。
三、以商学相关热点话题为依托
本教材选取与商学学科相关的话题，包括全球化、企业社会责任、众筹、外包、零售业变革、贸易战、脱欧、人工智能、共享经济、比特币等。以上话题基本上是经济、管理、生产、营销、金融等领域当前的热门话题，在激发学生英语学习积极性的同时，将语言学习和专业学习有效结合起来，从而有利于将学生培养成为既懂英语又通晓商学专业的复合型人才。
四、以原文输入真实语料为媒介
本教材输入性阅读和视听材料均选自当今主流期刊及网络媒体，除个别材料的长度根据教材需要有所裁剪外，所选取的材料基本没有其他改动，以期通过原汁原味的语料输入来增强学生的英语语言感知力，培养学生用英语学习商学概念、了解商学领域信息的能力，并激发学生用英语表达相关话题的批判性观点。
本教材使用对象包括但不限于具有一定大学英语基础的商学及相关专业的本科生、研究生。本教材编写的宗旨不在于系统介绍商学学科专业知识，而是通过商学及相关领域具有争议性的热门话题来引导学生进行英语学习，使其逐渐掌握用英语学习商学专业知识的能力以及从事商务、金融、经济、贸易等涉外业务的沟通交往能力。

Unit 1
01 Globalization
1. Search for Background Information ......................02

2. Discuss the Words Meaning..................................03

3. Watch the Video .....................................................07

4. Read for Information .............................................08

5. Practice for Enhancement ......................................1
6. Movie Exploration: Wall Street (1978) ..................20

7. Reading Skills ........................................................23

Unit 2
27 Workplace Automation
1. Search for Background Information ......................28

2. Discuss the Words Meaning..................................29

3. Watch the Video .....................................................32

4. Read for Information .............................................34

5. Practice for Enhancement .....................................43
6. Movie Exploration: The Big Short (2015) .............46

7. Presentation Skills..................................................50

Unit 3
55 Crowdfunding
1. Search for Background Information ......................56

2. Discuss the Words Meaning..................................57

3. Watch the Video .....................................................61

4. Read for Information..............................................62

5. Practice for Enhancement .....................................71
6. Movie Exploration: Inside Job (2010)...................75

7. Listening Skills ......................................................78

Unit 4
81 Brexit
1. Search for Background Information ......................82

2. Discuss the Words Meaning..................................83

3. Watch the Video .....................................................86

4. Read for Information .............................................87

5. Practice for Enhancement ......................................9
6. Movie Exploration: Margin Call (2011)................99

7. Paraphrasing Skills...............................................103

Unit 5
107 Outsourcing
1. Search for Background Information ....................108

2. Discuss the Words Meaning................................109

3. Watch the Video ..................................................113

4. Read for Information ...........................................115

5. Practice for Enhancement ....................................125
6. Movie Exploration: Too Big to Fail (2011) .........128

7. Debating Skills.....................................................132

Unit 6
137 Sharing Economy
1. Search for Background Information ....................138

2. Discuss the Words Meaning................................139

3. Watch the Video ...................................................142

4. Read for Information ...........................................144

5. Practice for Enhancement ....................................153
6. Movie Exploration: Barbarians at the Gate (1993)....156
7. Note-Taking Skills ...............................................159

Unit 7
163 Corporate Social Responsibility
1. Search for Background Information ....................164

2. Discuss the Words Meaning................................165

3. Watch the Video ...................................................169

4. Read for Information ...........................................171

5. Practice for Enhancement ....................................179
6. Movie Exploration: Rouge Trader (1999) ..........182

7. Summarizing Skills..............................................185

Unit 8
187 Retailing
1. Search for Background Information ....................188

2. Discuss the Words Meaning................................189

3. Watch the Video ...................................................192

4. Read for Information............................................194

5. Practice for Enhancement ....................................202
6. Movie Exploration: Boiler Room (2000) .............205

7. Debating Skills.....................................................209

Unit 9
213 Bitcoin
1. Search for Background Information ....................214

2. Discuss the Words Meaning................................215

3. Watch the Video ...................................................218

4. Read for Information............................................220

5. Practice for Enhancement ....................................228
6. Movie Exploration: Wall Street 2: Money Never Sleeps (2000)........................................................231
7. Writing Skills .......................................................235

Unit 10
239 Trade War
1. Search for Background Information ....................240

2. Discuss the Words Meaning................................241

3. Watch the Video ...................................................244

4. Read for Information............................................246

5. Practice for Enhancement ....................................254

6. Movie Exploration: Jerry Maquire (1996) ..........258

7. Referencing Skills................................................261

265 Appendix

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